Skip to main content

Amy Robbins talks with Emily Valentine of about the challenges women face today to stay safe and stylish. They discuss what it means to live a self reliant, prepared lifestyle and where to go to find fashion tips that don’t sacrifice function.


Amy Robbins

While hosting NRATV’s NOIR and Pursuit Channel’s GUNTV, Amy Robbins, our CEO and Co-Founder, passion for firearms grew along with her desire to see women everywhere live a confident, self-reliant lifestyle.

Amy created Alexo Athletica because no product existed on the market that would meet her need to feel fashionable while carrying in active wear. So, she jumped on the opportunity to not only provide fashionable, functional carry-wear but create a movement of empowered, independent women that could CARRY WITH CONFIDENCE.

Emily Valentine

I couldn’t identify with the pink guns and corresponding pink accessories. I couldn't relate to the huntresses or the scantily-clad gun bunnies. I definitely couldn't relate to the outdated articles for women written mostly by men. Where were all my stylish and classy ladies? Didn't they also want to be self-reliant? I was feeling a bit frustrated by the lack of resources when I decided that if I couldn't relate to the information that was out there, then I would put it out there myself. What I came to realize is that this new passion was more about creating a lifestyle. A lifestyle I wanted to embrace and share.

Look Great Shoot Straight

Amy Robbins is spreading a message of faith, confidence, optimism, hard work and perseverance. With her faith and a love for family, fashion, fitness and even firearms, Amy seeks to help women everywhere live the confident, fulfilled life they were born to live.